Dan Russo General Manager, Urban Farmer Philadelphia
At Urban Farmer Philadelphia, a farm-to-table steakhouse concept from Sage Restaurant Group located adjacent to The Logan Philadelphia hotel, General Manager Dan Russo oversees a warm and inviting ambiance centered on seasonal, locally sourced steakhouse cuisine. “It’s important to make a genuine connection with our guests and show them that we truly care,” he says. Russo’s acute attention to detail and adoration of the concept ensures a fun and approachable atmosphere. He favors a certain design element of the space—a neon sign that reads, “Things are better on the farm”—because it captures the fundamental appeal of Urban Farmer, fostered and amplified by his adept management.
In reverence of the distinct, ingredient-focused ideals of Sage Restaurant Group, Russo imparts that same respect in his staff. With a straightforward approach to leadership, teaching and coaching remain his priorities. “It’s simple,” he says. “Walk the talk, and do it with passion.” Friendly, educated, and attentive service results.
Russo’s introduction to the hospitality industry came from his father’s Italian restaurant. “I used to do my homework at the bar while my mother prepped for the night’s service,” he recalls. From natural beginnings, experience followed, then connections in the business. Witnessing hard work and the true spirit of hospitality ingrained in him a lifelong desire to live out those values, and his determination made it happen. After earning his B.S. in hospitality management from Buffalo State College in 1996, he took his talents to the Windy City. There, Russo took on pivotal roles with Levy Restaurants, Rockit Bar and Grill, and Girl & the Goat. When Sage Restaurant Group announced its latest Urban Farmer outpost in Philadelphia, Russo found it hard to resist the opportunity—and soon relocated to take on his current role in November 2016. Russo resides in Philadelphia’s Rittenhouse Square neighborhood, and enjoys spending his downtime by exploring Philly and its surrounding suburbs, typically experiencing new bars and restaurants.